Competitive

Collaboration

Competition is imperative in the business world and the pressure is felt even more so in the tech industry where technology seems to be evolving at the speed of lightning. The Information and Communications Technology sector is fast growing and so is the competition to stay abreast of industry trends and ahead of its competitors.

At Kukaya, we have proposed a solution that not only saves entities money but keeps them abreast of new market entrants by creating a synergy with same industry entities. We have termed this “COMPETITIVE COLLABORATION” as it seeks to bring together a synergy between two previously competing companies in capitalizing on their unique service offerings.

Unique Selling Proposition

With a strategic alliance between two entities competing on the same platform, both companies can be strengthened against outsiders.

Leveraging on each other’s unique offerings saves each entity time & resources that could be spent to develop new products as well as penetrate new markets. Instead, the two could offer their clients the products unique to their collaborative colleagues and translate it them into revenue that is otherwise overlooked.

Key benefits of competitive collaboration

Dealing With Anti Trust Issues

With a strategic alliance between two entities competing on the same platform, both companies can be strengthened against outsiders.

Leveraging on each other’s unique offerings saves each entity time & resources that could be spent to develop new products as well as penetrate new markets. Instead, the two could offer their clients the products unique to their collaborative colleagues and translate it them into revenue that is otherwise overlooked.

  • How can we work together to maximize and expand our reach?
  • Which resources are the companies willing to offer each other?
  • How much revenue would the company like to see out of this alliance?

Kukaya will set up teams from both companies to manage & work on the competitive collaboration. As mentioned above, for smooth running and as a measure to put controls in place to guide the strategic alliance, KBS will be the gatekeeper & the channel of transacting to keep accountability, transparency & fairness to both organizations.

The most important point to note in the collaboration is that either party can leave at any time that they choose to should they feel that the alliance is not working.

  1. Form a legal agreement in writing setting clear expectations from both parties with the following;
    • Define roles – when collaborating, clearly define each team members role in clear and concise writing, anticipate clearly as to what each tea member will create or contribute. Should the situation for some reason change, legal agreement will be updated.
    • Protect Intellectual Property through Trademarks, Copyright, Patents and Trade Secrets.

  2. The Sharing Model: creates value by combining similar capabilities to reach a greater scale or network effect. These alliances are horizontal in that they operate on the same stage in the value chain. The value of working together tends to be predictable because economic of scale are often easy to identify.
    • In the sharing model partners use pre agreed split to capture value ( 50/ 50 or Others).
    • With the Sharing Model, partners coordinate similar capabilities s simultaneously in order to achieve alliance goals.

  3. The Specialization model: In the specialization model each partner Carries own revenue/cost.
    • Specialization alliances, other hand do require partner to contribute dissimilar resources that can be developed separately but that when combined aggregate to complete customer solution this is pooled interdependence can be managed by a low level of integration because each partner can focus on its own specialization.

  4. Allocation model: value is created by allocating roles and responsibilities In the connection to risk between partners in an optimal way.
    • This model is applicable when partners over lapping capabilities but one of the partners is more adept at a specific activity.
    • In allocating activities to the partner best suited to manage the risk associated with that activity, partners create combined value, lowering the overall risk profile of the alliances.
    • In the allocation model incentives or targets are tied to how well partners manage risk.

    In practice all three of these models are easy to recognize most alliances through research shows that most entities. Use the specialization model with most 45% of alliances work according to this model. The Allocation and Sharing model are almost equally popular with 22% respectively.
  • Kukaya will assist with increasing both entities performance within their competitive industries, whether it be in sales, offering new product assortment, managing new client database with our software infrastructure solution.
  • Kukaya will build trust and open communication between the two competitive collaboration parties. Offer both entities Adhoc services in the form of minute taking, filling of minutes and capturing large
  • Mitigate conflict by implementing conflict resolution strategies. And conduct real time meetings utilizing one of our specialized platforms available to the collaborative parties. volumes of data with our data modernization capabilities.
  • Kukaya offer substantial benefits by differentiation from the competition through incorporating a new digital service by internalizing novel information on one of our integrative platforms.
  • Kukaya will assist both entities by increasing innovation and financial performance within their competitive industries with our cutting edge block chain application which eradicates fraud, assist in reducing risk , while operating in optimum transparency.
  • Kukaya will foster the development of fair, ethical and meritocratic local entrepreneurship and promote ethical behavior in the relationships between the competitive collaboration parties.
  • Kukaya will help diversify and fulfil both parties customers’ needs better. Create new value for both parties customers.
  • Kukaya will synergistic partnerships provide both brands with expanded opportunities and more importantly make the customer journey more fluid and immersive