Case Studies

with successful Collaborative Competition

Apple pay collaborate with master Card:

When Apple released the Apple Pay system for contactless transactions, it was poised to change the way people used their credit cards forever.

But first, Apple needed credit card companies to partner with them and support the technology. MasterCard was the first company to do so. So when Apple Pay launched, only MasterCard customers could pair their card with an iPhone and make payments without actually having their physical card with them.

By forming a strategic alliance with Apple early on, MasterCard connected itself with a company known to be on the cutting edge. This successful strategic alliance example also paid off later, when Apple partnered with MasterCard again in the launch of their Apple Card credit card.

SAS’ AI and analytics more tightly integrate with Microsoft Azure; Microsoft to bring cloud-based SAS industry solutions to its customers.

Microsoft Corp. and SAS today announced an extensive technology and go-to-market strategic partnership. The two companies will enable customers to easily run their SAS® workloads in the cloud, expanding their business solutions and unlocking critical value from their digital transformation initiatives. As part of the partnership, the companies will migrate SAS’ analytical products and industry solutions onto Microsoft Azure as the preferred cloud provider for the SAS Cloud. SAS’ industry solutions and expertise will also bring added value to Microsoft’s customers across health care, financial services, and many other industries.

This partnership builds on SAS integrations across Microsoft cloud solutions for Azure, Dynamics 365, Microsoft 365 and Power Platform and supports the companies’ shared vision to further democratize AI and analytics. “Through this partnership, Microsoft and SAS will help our customers accelerate growth and find new ways to drive innovation with abroad set of SAS Analytics offerings on Microsoft Azure,” said Scott Guthrie, Microsoft Executive Vice President of Cloud and AI. “SAS, with its recognized expertise in analytics, data science and machine learning, is a strategic partner for Microsoft, and together we will help customers across dozens of industries and horizontals address their most critical and complex analytical challenges.”

Organizations around the world are moving to the cloud to innovate and move faster toward their business goals. As part of this transition, many customers, like St. Louis-based health system Mercy, are migrating their SAS analytic workloads to Azure to improve performance and cost-efficiency.

IBM Collaborates with Siebel Systems

BM and Siebel Systems have announced a global strategic alliance to integrate Siebel Systems` multichannel CRM software applications with IBM`s e-business capabilities. The scope of the alliance includes worldwide joint marketing, collaborative selling, software integration, and extensive joint development.

 “The alliance will quickly generate financial returns and competitive advantage for our joint customers. IBM`s global reach, industry knowledge, and strength in hardware, software, and services, combined with Siebel Systems` CRM market leadership, will deliver compelling value for customers seeking improved customer retention and loyalty,” said Thomas M. Siebel Chairman and CEO, Siebel Systems, Inc. The integration gives customers a powerful platform, dramatically reducing cost and risk, accelerating deployment, and improving return on investment.

The integration gives customers a powerful platform, dramatically reducing cost and risk, accelerating deployment, and improving return on investment.

“Together Siebel and IBM can provide an end-to-end capability to customers that no other competitor can match,” said Bill Etherington, Senior Vice President & Group Executive, IBM Sales & Distribution.

Dedicated engineering, product marketing and quality assurance teams will manage the integration and optimisation of the entire integrated e-business solution. The two organisations will jointly market and sell Siebel CRM applications, which fully support IBM`s DB2 Universal Database and are optimised for IBM`s S/390, RS/6000, NUMA-Q, AS/400 and Netfinity servers. The Siebel CRM solutions will also fully support the IBM Application

Framework for e-business and embrace IBM`s enabling middleware and component-based technologies, including MQ Series, WebSphere, net. commerce and IBM`s Computer Telephony Integration products. And in addition, the two companies will initially focus on customers in the finance, insurance, communications, and consumer packaged goods industries. They have agreed to integrate the functionality of Visual Banker and Siebel Finance to deliver a more robust industry-specific CRM.